What Is Big Data & How It Can Help Your Business?
Every business organization, small or big, needs valuable data and insights. When it comes to understanding your target audience and customers preferences, big data plays a very important role. It even helps you anticipate their needs.
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Why It Works
With analytical data you can obtain exclusive insights to better understand your clients. So you can develop, implement, re-target with strategic campaigns that deliver results. No more losing time and money in hopes to land a new client.
How Much Data?
The amount of data we produce every day is truly mind-boggling. There are 2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating with the growth of the Internet of Things (IoT). Over the last two years alone 90 percent of the data in the world was generated.
How It's Used
Businesses use data analytics to inform better decision making, whether such decisions lead directly to additional revenue, more efficient customer-service responses, targeted marketing campaigns or niche product ideas.
What's It Worth?
The big data analytics industry will reach a global market worth of $40.6 billion by 2023, according to information from ResearchandMarkets.com. It shows a combined annual growth rate (CAGR) of 29.7 percent from 2017 until then. Which means you either get on or be left behind. And for negligent business that could be catastrophic.
How We Use It?
Data analysis is important in business to understand problems facing an organisation, and to explore data in meaningful ways. Data in itself is merely facts and figures. Data Analytic Experts organizes, interprets, structures and presents the data into useful information that provides context for the data. helping your business grow by implementing and developing new strategic targeted campaigns saving you thousands of dollars.